Blog

…And We’re Up & Running


Welcome and thanks for visiting, we're working hard to solve the challenging technology and user-experience problems that have held back use of AR apps. We're looking forward to an ongoing conversation with developers, partners and most importantly with the regular people who have been frustrated with trying to use existing AR apps, and we'll be...

Imaginary Friends


We all had imaginary friends as kids, whether action figures, dolls, or super-heroes. These were the toys that we built our games around & who helped us understand the world. We grew up a little and our imaginary friends moved into the Saturday morning cartoons or the cinema. Then we got a bit older...