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Welcome and thanks for visiting, we're working hard to solve the challenging technology and user-experience problems that have held back use of AR apps. We're looking forward to an ongoing conversation with developers, partners and most importantly with the regular people who have been frustrated with trying to use existing AR apps, and we'll be...

Innovation has become an indispensable part of our daily lives. Let's talk about it. We do not move without our phones. When we get lost, we look for it as if it were a body organ that was missing. We currently have protection for machines and equipment that were not present ten years ago. Here...

We all had imaginary friends as kids, whether action figures, dolls, or super-heroes. These were the toys that we built our games around & who helped us understand the world. We grew up a little and our imaginary friends moved into the Saturday morning cartoons or the cinema. Then we got a bit older...